Your brand voice is the key to unlocking the hearts and minds of your customers. 

But how do you create a voice that speaks directly to their needs and desires? 

We’ve got the answers, let’s start.

What is the difference between Brand voice & tone of voice?

People are still confused about the two terms, failing to define them distorts your brand.

Let’s know what they mean.

– Brand voice:

Think of your brand as a person with their own unique personality. 

The brand personality is what makes a difference in the competition.

Briefly, brand voice determines who you are.

–  Tone of voice

The voice of the brand reflects how the brand feels and thinks, and how it communicates with its fans.

Tips for creating your brand voice

Determining the brand voice is the easy part, the hard part is to continue with the same voice all the time.

1. Define your target audience

Know who you are talking to, who they are, and what they care about.

2. Determine your objective

Ensure that you keep your goals in mind when developing your brand voice.

What is your content objective? (raising awareness, generating leads, or making a sale).

3. Define your values

Your values aren’t just words, They will guide you to speak properly with your audience.

4. Watch your competitors

Analyze the way they speak and the message they deliver.

You will be inspired to create a custom brand voice that captures your audience.

5. Stick to your brand voice across all channels

Change your style according to each platform, but don’t change your identity and your brand voice.

In the end, you can find a lot of competitors that provide the same products or services, but you can create your unique personality & voice that differentiate you.

Are you facing any problems with creating your Brand voice?